©ourtesy of everyManRemembered & adWeek
British Ads Remember World War I Dead Who Aren’t as Famous as Their Names Quest to honor every soldier
The Royal British Legion is behind a weighty ad campaign called “Every Man Remembered,” featuring soldiers from World War I who share names with famous people a century later (although “Tom Jones” really is an insanely common name) and making the case that the soldier should be famous, too. Each ad provides a mini-biography of the featured soldier, including when and where he was killed. Heavy stuff, yes, but it’s respectful and not gloomy or maudlin, to ad agency RKCR/Y&R’s credit. It’s a pity organizations like this have to invoke celebrities at all, but at least they picked some relatively classy ones. I doubt a Russell Brand execution would have gone over as well.